In the World dominated by mobile users there is a need to create good mobile analytics strategy so that the Digital Marketers get the desired ROI (Return on Investment) they need for their business. The analytics strategies should be apt and flexible with the changing Digital Marketing World. The world has shrunk with the global technologies that are now in the hands of every person now a days. But, what does mobile analytics exactly mean? Well, mobile analytics is the practice of collecting user information, determining their analysis from the data, and taking actions based on those parameters to drive retention and customer engagement. Although this does include mobile web services, most mobile analytics strategies focus on analytics for Android and iOS applications.
1. Ignore Meaningless Mobile Analytics:
Ignore the meaningless mobile analytics data. Many persons may see the downloads as the parameter for their analytics but the fact may be that very few people open the downloaded app. The downloads may be thousands but the actual engagement with the app may be very few. So instead of relying on your strategy at the initial level setup as many data analysing points to collect the apt information and hence to get the desired mobile analytics for your project.
2. Begin Considering Analytics Early in the Process:
This leads us to the second phase of the mobile analytics stage. In this process consideration of the app layout and the navigational structure is well defined. Try and make as many data collection points which would be further used in the later stages of the project to collect the analytics metrics for your project. The data collection points which are there are then used to construct a firm analytics report for your strategy. This is like a boon which will be used in the future and you may not know in the initial stages that which metrics is useful to use in the later on stages, so put many data collection points.
3. Map Out the User Journey:
Now is the time to map the journey of the user for your app. By this stage it would be very clear to you the user flow of the users for your app. The path taken by the users in the navigation of your path. This would be a very good factor for you to analyse the engagement of the user with your app. So a proper user experience and user interface is recommended to the desired results. This would be good for you to map the journey of your app.
4. Segment Users by Behaviour:
As you map out the user journey, something will become obvious if it hasn’t already: no two users behave exactly alike. In fact no two user have the exact same navigational structure as you may have thought. So segment the users according to the group wise. This would be useful for you to map down the user behaviour of your users. So segmentation is necessary in the proper bifurcation of the user behaviour according to the category.
5. Pinpoint At-Risk Users:
Once you start to have a better understanding of mobile analytics and user flow, you will start to notice trends in user behaviour. One such trend that should be a focus of your attention is at-risk users or users that are about to churn. That being said, its one thing to notice that these users are at-risk, and another to do something about it. So notify your users accordingly who are there at risk and who all are safe from any bugs or viruses. This is a good practice in maintaining the user base for your company.
6. Plan out a Seamless UI Flow:
The best way to get a seamless user flow activity, it is necessary to design a good user interface and provide users with good experience. This is good in the proper navigation of your app. The users will provide seamless user flow activity which would be helpful in the generation of good mobile analytics strategy.
7. Use Analytics to Make Decisions:
The final mobile analytics strategy is more of the best practice than a specific action: to use analytics to make decisions whenever possible. As you have seen, marketers can use analytics tools to make more educated decisions when it comes to mobile user engagement. Why wouldn’t that same logic apply to all business decisions? Through the use of data, you can predict behaviour and prepare yourself to meet new challenges along the way.
These are all but just a glimpse into the Mobile Marketing World, to know more about anything related to Digital Marketing, make sure to enrol yourself in Digital Technology Institute, New Delhi and be trained by the best Digital Marketing Individuals that India has to offer.